General

    Playing the Starbucks Game – An Analysis through the Octalysis Lens

  • Playing the Starbucks Game – An Analysis through the Octalysis Lens
    Starbucks was one of the first iconic chains that transformed commodity consumption into a daily gratifying experience. For years, millions of coffee enthusiasts treated Starbucks as their “third place” beyond work and home. This is not only because of its culture and overall experience, but also because of their highly effective gamified mobile app.READ MORE »